LinkedIn's New Video Ad Features - a must consider for Marketers
In today’s television landscape, reaching strategic audiences in a premium environment is key to developing media plans that perform.
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As per reports nearly 90% of US households embraced Connected TV in 2023 and the 90% of advertisers that used it last year believe that it helped to reach B2B buyers. Taking this into considerations, Linkedin has introduced Connected TV ads and Live Event Ads.
With the introduction of Connected TV ads and Live Event Ads, LinkedIn empowers businesses to extend their reach far beyond traditional platform boundaries, directly into the living rooms of professionals.
- Choose Your Objective: Login to Campaign Manager and choose “Create a brand awareness campaign” as your objective, and select “Connected TV only campaign”
- Determine Your Target Audience: Target decision makers in English across the US and Canada using attributes like company, seniority and interests
- Set a Budget and Schedule: You have the opportunity to determine your advertising campaign budget and the timing for your campaign
- Review and Launch: As always, take a final look at all assets and choices before you launch
- Measure Your Success: Although you can use native reporting, like Performance Summary Reports, Revenue Attribution Report, Conversions API and our new CTV Brand Lift test to measure your success and make strategic decisions about your future CTV campaigns.
Here’s how it works once you create your video ad and login to Campaign Manager:
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