Ad revenue optimization
What Digital Turbine and AppLovin Reveal About the Next Phase of AdTech
The Future of AdTech: Why Execution Is Becoming the Industry's Biggest Competitive Advantage The latest earnings season delivered an int...
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3rd party cookie
Google's U-Turn on Third-Party Cookies: What’s the Way Forward?
In a surprising move that sent shockwaves through the digital advertising industry, Google recently announced that it would be rolling back...
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adserver
OTT Giant Netflix Plans to Launch Adserver
OTT giant Netflix plans to introduce its own advertising technology platform, along with forging new partnerships with additional programmat...
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Ad Operations
How to create a advertiser in Campaign Manager 360 (DCM)
Campaign Manager 360 is part of Google Marketing Platform 360 is a widely used adserver by Advertisers and agencies. Campaign Manager 36...
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Ad Operations
Outsourced Ad Ops: Benefits and Strategies
The Advantages of Outsourcing Your Ad Operations Outsourcing AdOps Managing a website, especially for publishers with millions of pageview...
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ad ops
The evolution of online advertising
Online advertising, the AdTech industry as we know and see today has not been same the 30 years young industry has gone through massive ...
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